5 Books Every Company Should Read

I consider myself a self-taught social media guru but I have to admit that I had some help along the way.  I continually read marketing publications to expand my knowledge.  If you are a company who is unsure about social media I have a few books you should read.

5 Books Every Company Should Read

  1. Social Media Metrics for Dummies, by Leslie Poston.  This book will help you measure the effectiveness of your social media projects.  It will help you understand the basics of Google Analytics and other online tools to measure your results.
  2. Pinterest for Dummies, Kelby Carr.  Hands down the best introduction to Pinterest I’ve read.  It covers the basics on how to use Pinterest for the beginner but also provides some great tips for the Pinterest pro.
  3. Pinfluence, The Complete Guide to Marketing Your Business With Pinterest, Beth Hayden.  Want to go viral on Pinterst?  Beth can show you how to use your profile to get the most exposure out of your brand.
  4. Advanced Web Metrics with Google Analytics, Brian Clifton.  This one is a tad more advanced (ok, REALLY advanced) but really digs down deep inside of Google Analytics and how to make it work for you.  Maybe not for the novice but it’s a great reference to have on hand.
  5. Building Websites (All-in-One) for Dummies, David Karlins and Doug Sahlin.  Most of the businesses I know don’t do a lot of their own website management but it’s good to know the basics.  This will help you understand what your webmaster is doing and provide you with some tips if you need to tweak it when they aren’t available.

You can find all of these books on Amazon (affiliate links above).

Disclosure: These books were provided to me from the publishing company for review and continuing education.  Affiliate links are included in this article. 
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8 Things I Can Teach You About Social Media

Do you have a small business and just don’t understand how to use social media (or how to find the time to do it)?  Are you a new blogger and not sure what blogging tools will work best for you?

8 Things I Can Teach You About Social Media

  1. What blogging platform should you use?  Blogger, WordPress, Tumblr, Type Pad, or one of the many other platforms.  I can explain how these different platforms work and which one will be best for you.
  2. How often and what should you blog about?  You should be consistent with your blogging.  Create an editorial calendar and plan out what you blog posts will be about.  It is recommended that you blog a few times a week but the more you blog the more traffic that you will generate.
  3. How do you ethically grow you Facebook, Twitter, and other social media followers?  How and where are you sharing your information with your readers or customers?  One tip: Don’t spam other business or blogs Facebook pages with links and requests to “Like” or follow you.  If you want to mention it to their followers an email or private message introducing yourself is a much more professional way to network with others in your community.
  4. How often should you share information on your Facebook pages or on Twitter?  You don’t want to be too spammy but you want to keep your followers engaged.  How do you find that perfect balance?  A good tip to follow is to post at least one time a day but no more than once an hour depending on how large of an audience you have.  If you have a lot to say it’s better to spread it out over the entire day instead of posting several posts at the same time.
  5. Automate!  Did you know you can automate your Facebook and Twitter posts?  Even if you aren’t online your messages will reach your audience.  Facebook just release their scheduled posts feature which is really easy to learn.
  6. How can I track the effectiveness of my social media efforts?  One word – bit.ly!  It’s a great (free) service that allows you to shorten your links and will provide you with stats on how many times they are clicked on.  Just because people aren’t “Liking” or retweeting your information doesn’t mean they are reading it.
  7. I want to really engage my audience – HELP!  Have fans is only part of your social media goal, you need to make sure you keep them engaged and active so they keep coming back.  Don’t just advertise your products or posts, ask questions and allow your fans to interact with you.
  8. Listen!  What are others saying about you?  Do you know how to listen on the internet and hear compliments and complaints?  It only takes one unsatisfied customer or fan to start a social media firestorm.  My favorite tool is SocialMention.com which allows you to search blogs and forums to find out if anyone is talking about you.

I’m available for private consulting for both bloggers and small businesses.  For a summary of my experiences and services read my Media Kit.  I look forward to working with you soon!

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Who is Calley Pate?

Hi, I’m Calley Pate!  Yes, that’s a picture of me.  But who am I and why are you here?

Calley Pate

15 Things About Me:

  1. I’m a wife to a sports fanatic.
  2. I’m a mom of a wonderful little blonde haired boy.
  3. I’m a mom of an adorable red-headed girl.
  4. I’m a Christian – I love Jesus!
  5. I’m a blogger, I blog over at The Eco Chic (and I guess here too).
  6. I’m a biologist and environmental scientist, at least that’s why my college degree says.
  7. I’m a marketing and social media manager in my day job.
  8. I love Twitter.
  9. I have to use Facebook for work and it’s a wonderful tool but so full of drama.
  10. I escape to Pinterest when I need some inspiration.
  11. I hate math!
  12. I’m a cloth diaper advocate and I blog a lot about cloth diapers (both for pleasure and for my job).
  13. I live in Florida and the ocean.
  14. I learn new skills very quickly and I’m self motivated.
  15. I’m loyal, trustworthy, and honest!

What one thing didn’t you know about me?  Do any of the facts above surprise you?  

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